Experts at the ATI perform the organisational and production work attached to participation in performing arts fairs and selects delegates to participate in in consultation with members of the PerformCzech and SoundCzech boards.
The ATI’s annual priorities determine which destinations are the most important ones in the given year, taking into account the different years in which various fairs take place.
Some examples of the fairs that the ATI actively participates in are:
Tanzmesse is part dance festival and part fair and is the most important event in the field of dance in Europe. One of Tanzmesse’s goals is allow professionals to build and deepen direct personal ties, as personal contacts are the basic precondition for sharing projects, developing cooperation, organising guest performances and artistic residencies, and supporting artistic mobility. Each year 1,500 delegates from around the world convene in Düsseldorf for the event.
A biennial event held in August
CINARS international fair and festival is the most important dance and theatre event in North America, attracting dance, theatre, and music professionals, promoters, and programme directors from all over the world, who come together to share their experiences in the contemporary world dance scene, to network and meet new people, and to find international partners for conducting new projects. The event is attended by representatives from Europe, North and South America, and Asia. The fair also hosts workshops and seminars and national and international showcases of performing arts productions.
A biennial event held in November
PAMS (South Korea)
This performing arts market has been held annually since 2005 and is accompanied by a theatre, dance, and music festival and a national and an international programme. With so many performing arts activities concentrated in one location, the event attracts enormous attention from both local and international professionals, with attendees arriving from more than 40 different countries in Asia, Europe and North and South America. The Czech Republic has been presenting Czech work at the market since 2012 through the coordinated efforts of the Czech Centres.
An annual event held in October
The APAP gathering in New York has in its more than fifty years of existence become one of the biggest events in the field of the performing arts anywhere. It takes place every year and is comprised of multiple programme components, including exhibition booths, a conference, and a showcase programme with performances from American and international groups.
An annual event held in January
Czech music occupies a prominent place in Japan, but Czech contemporary dance and experimental and puppetry theatre also appeal to the local population.
An annual event held in February
MASA (Ivory Coast)
This arts festival was founded in 1993 to help promote the performing arts of Africa. It focuses on theatre, dance, and music and attracts professionals from African countries and around the world.
A biennial event held in March
APAM provides artists and artistic organisations working in Australia and New Zealand with an opportunity to advance international cooperation ‘with the rest of the world’. The market brings together music, dance, and theatre promoters and programme directors from around the world. Participants come from Europe, North and South America, and Asia. The market is accompanied by workshops and seminars and an international showcase event.
A biennial event held in February
MIDEM international market brings together politicians, lawyers, and professionals from the recording industry and sync experts. Cultural policy and new trends are developed. The live music industry is not represented here.
The ATI helps cover the costs of Czech participants in this event connected with EU cultural policy and the costs of registration fees only for individual Czech music professionals interested in taking part in the event.
This international music fair has a long history and is still one of the most widely attended events of its kind. Music professionals in the global ‘world music’ scene convene here, and the event also attracts participants engaged in the field of live, recorded, and digital music.
SoundCzech traditionally operates the Czech booth at the festival as a base and meeting point for music professionals, and it also organises a reception, acts as a representative of the Czech music scene, and supports Czech musical artists who are selected by the organisers to be part of the festival’s showcase programme.
EUROSONIC NOORDERSLAG (Netherlands)
The Dutch fair and festival Eurosonic is one of the most prestigious and biggest events devoted to the independent live music scene in Europe. It focuses on increasing the visibility of new and talented bands creating indie, rock, pop, and electronic music.
At Eurosonic, unlike other fairs, music promotion is not organised around national booths. SoundCzech offers selected Czech music professionals a contribution towards registration in the event through its SoundCzech Links programme. It helps cover the travel costs of musical artists selected by the organisers to take part in the showcase programme.
WAVES VIENNA (Austria)
Waves Vienna is an important music showcase festival in Central Europe. It is an opportunity for musical artists to be introduced to international agencies and to cooperate with professionals from neighbouring countries.
SoundCzech works with Waves Vienna, Austrian Music Export, the Czech Centre and the Czech Liaison Office in Vienna to ensure that the Czech music scene is effectively represented and showcased in Austria. It helps cover the travel costs of artists selected by the organisers to be part of the programme, and it helps selected Czech music professionals cover the costs of registration and travel through its SoundCzech Links programme.
Reeperbahn is the second-largest European music event after Eurosonic Noorderslag and it welcomes thousands of European and international music professionals. The festival prides itself as the biggest club festival in Europe. It hosts 600 concerts and a conference for music professionals working in the music and creative digital industries.
SoundCzech helps cover the travel costs of the musical artists who are selected to take part in the showcase programme. Through the SoundCzech Links programme it helps cover the costs of registration and travel for Czech music professionals interested in participating in the festival and the conference.
C/O Pop (Germany)
While the German Reeperbahn festival focuses on the international music market, C/O Pop has become an important event for the German and regional market. C/O Pop brings together mid-sized companies and projects trying to break into the international market. Participation in this festival is an especially effective way of making contacts inside the German market.
SoundCzech helps cover the travel costs of musical artists who are selected by the organisers to be part of their programme. Under its SoundCzech Links programme it helps cover the costs of registration and travel for selected Czech music professionals as well.
Spring Break Showcase Festival & Conference (Poland)
Spring Break is a major international event in the Polish market. The participation of Czech music professionals in this event benefits the Czech music scene and is a way of breaking into the Polish market, which is an important market for the Czech Republic because of its size and direct geographical proximity.
Through the SoundCzech Links programme SoundCzech helps cover the costs of registration and travel for selected Czech music professionals.
Festival Jazzahead! is a fair, a showcase, a conference, and a place where the international jazz scene can come together. Everything that has to do with jazz can be found at this event. It is the Mecca of global networking in the field of jazz.
SoundCzech coordinates the Czech music scene’s presentation within the frame of a joint booth representing the CEE region offered by the festival. SoundCzech also helps cover the costs of registration and travel of selected Czech jazz musicians through its SoundCzech Links programme.